The Fábrica Cria (Cria Factory) is an brazilian initiative aimed at supplying the market with creative products of all kinds.
Its products are White Label, allowing clients to brand the items with their own logos.
To develop this visual identity, the request was for a minimalist symbol that would represent the dynamic and diverse range of products the company can manufacture.
These products include coasters, customized boxes, caps, and laser-cut items.
The concepts applied to the brand were:
[ Simplicity ] [ Variety ] [ Diversity ]